This wristband by sports brand Nike tracks your movement throughout the day and gives you points for being more active.
The FuelBand uses an accelerometer to measure activity plus algorithms to allow for different types of movement, resulting in an index of points called NikeFuel that everyone can earn regardless of what exercise they do.
The LED display counts NikeFuel in realtime and can also display calories, steps or the time. A strip of 20 LEDS along the edge change from red to green as the wearer approaches their daily goal.
The band can sync by UBS with the Nike+ website or wirelessly with a mobile phone app so users can analyse their progress, compare scores with others regardless of what sport they do and share via social networks.
Electronics brand Jawbone launched a similar product last year but theirs was criticised because it didn’t give feedback in realtime and had to be plugged in before users could access the data it was collecting. The curved lithium batteries in Nike’s design allow it to power the LEDs for instant feedback but it can still only register activities that involve arm movements.